Publishing is a business—and it's time for you to step into the role of CEO.

I know, I know—you're a creative, not a marketer, leader, or biz brained guru. But I promise you, being the CEO of your author brand is not as scary as you may think.

Before 'leadership overwhelm' scares you away, let me take a moment to show you what stepping into a CEO role could *actually* look like…

  • Writing all day, every day—because you set your own hours. 
  • Having a reliable book launch schedule that secures enough annual revenue for you to go full-time in authorship. 
  • Being supported by a hand-picked, incredible team (instead of you spending 20+ hours on top of your day job wearing every hat in your business). 
  • Knowing your books are being marketed in a way that works and never having to worry about not making profit (let alone not having a book production budget) 
  • Embodying the energy of an author whose name lives up to expectation—your talent is one-of-a-kind and people WANT to pay you well for your work.

The thing is, this is totally, without question, 100% possible for you—but NOT unless you're ready and willing to step into your CEO role.

Because authorly CEO's do NOT…

  • Juggle their key responsibilities with ten other skillsets (leaving them drained, unfulfilled and uninspired by the end of each day).
  • Have a flipped floppety book launch schedule that leaves their anticipated income unlikely to manifest.
  • Do #AllTheThings they're not qualified to do (like editing and cover design), which puts the quality of their books at risk and damages the long-term credibility of their author brand.
  • Disappear under a blanket every time they need to check their book pricing, royalty rate or monthly sales report because their finances are a mess and they don't want to acknowledge it.
  • Shy away from embodying the very thing they set out to do—write books, inspire others, change the world. That's your #1 job—and it's why you need to be managing your author brand and not working in it.

Thankfully, it's just a small hop, step and jump from not having a clue how to pull your author brand together, to putting on your CEO heels and taking the reins...

That's what I'm going to walk you through in my brand-new mastermind, Author CEO Mastery.

Five weeks to help you master your publishing workflow and balance your inner CEO with your inner author.

BTW, my name is Pagan and 2016 was the year I debuted as an author... with a non-existent audience and flopped book launch to match. 

But fast forward to today, and I'm full-time in authorship, a bestselling author, with 7 books published, and I've presented workshops throughout Queensland, Australia. 

When my first book launch flopped, my *only* focus was on how to get my book selling. In any way possible—except I didn't have a clue where to start or what to do. 

The difference of today is that I realised I was thinking very "surface level" with my business and marketing, and I needed to go deeper… 

  • I needed a solid launch calendar that I could rely on, instead of publishing the next book "when I felt like it" or "when I could next afford to". 
  • I needed income goals that I could live off of, that gave me a production budget, and also left room for profit. 
  • I needed a support system behind me (because as the CEO of Paperback Kingdom AND a full-time author? You can bet I don't do everything alone in my business). 
  • I needed a marketing + launch strategy that I could rinse-and-repeat time and time again—and one that actually got me results! 
  • And I needed to put foundations and systems in place to make it all happen instead of winging it, fingers crossed, and hoping it would all magically work out. 

The thing is, I went from unknown to bestseller, broke to tripling my income, and zero connections to internationally recognised all before I turned 23. 

And I don't say that to brag—I say to show you that if I can do it, you sure as hell can too.

Stop multitasking for a moment and fully imagine…

  • A scalable launch calendar designed to work for you—even if you're side hustling with your books, raising a family and working full-time—so that you never burn out. 
  • Obtainable income goals that feel easy to reach and also allow for a production budget so you can keep launching books regularly. 
  • Support and systems that allow you to take ACTUAL breaks, as well as write at all your favourite hangouts (like the beach, or the café down the street, just to name a few of my personal favs). 
  • A marketing + launch strategy that will allow you to launch your front list, market your backlist, and confidently make sales doing it all. 
  • Being able to hire that VA, dream cover designer, or match-made-in-heaven editor. 
  • Having systems set up to market your books passively while you sleep, take a weekend trip away, or spend 5 hours straight scribbling a burning novel idea onto the page.

Author CEO Mastery is designed to give you exactly that—and here's how it's going to go down:

Week One: Launch Plan

Together we will map out your launch plan + action steps for the next year, quarter and month, factoring in what you can and cannot realistically do, creating a calendar aligned with your personal schedule and lifestyle.

Week Two: Income Plan

Next, we will map out your income plan by deciding on your final income goal, your income streams and the quantity of sales you'll aim for per month.

Week Three: Marketing Plan

Once we know what targets to hit, we can map out a marketing plan (both launch tailored and evergreen tailored) to generate this income.

Week Four: Support Plan

In this week, we will discuss and explore methods to keep you supported in your biz, including systems you can IMMEDIATELY set up with little to no cost, team building insights, time management tips and self-care strategy.

Week Five: Implement Plan

The final week is to help you catch up on the program content, implement, seek 1:1 support from me, and get your burning questions answered.

What authors are saying...

"Working with you upleveled my writing and publishing lifestyle x 1000! I would not have published Ember in July without your guidance. It would likely still not be out!"

- Rebecca K. Sampson, #1 Bestselling Author of Ember Dragon Daughter

"Highly recommend Pagan for anyone who is considering getting some expert knowledge behind them."

- R. S. Williams, Award Winning Book Blogger and Fantasy Author

"When I released my first book, I didn't have any help with my copy or marketing. With Pagan's help, I released my second book with more than triple the success of my first!"

- Allison Rose, #1 Bestselling Author of Tales Of An Outcast Faerie


5 x Weekly Group Calls ($1,500 value)

Five weeks of deep dive mastermind support to help you create systems, processes and strategies for success.

High Vibe Community (Priceless)

Ask questions, get support, and surround yourself with likeminded authors.

Weekly Assignments & Resources ($125 value)

Actionable steps for you to implement and tailored resources to help you do just that (see below):

Annual Launch Planner

Annual Income Planner

Book Marketing Ideas Masterlist

Automation Tools & Templates Masterlist

CEO Ideal Workflow Journal Prompts


  • Backlist Builder

(1 hr workshop helping you to build your backlist) - $49 Value

  • Publishing Walkthrough Masterclass

(1 hr workshop teaching how to self-publish through 4 distributors) - $49 Value

  • Book Launch Social Media Trello Board

(37 social media prompts to market your book) - $37 Value

TOTAL VALUE = $1,760

But your investment is just $777

Author CEO Mastery is currently closed for enrollment

(Round Two begins October 2021)

If you're not already treating your books like a biz, you're leaving money on the table. 

And trust me, as an author I *know* publishing is not about the money, it's about getting your story out there. 

But here's the thing—if you're not able to scale your brand, grow your audience, or sell copies of your book… it's not getting read anyway. 

Staying small means your book will only ever reach your friends and family. But stepping into your CEO role means your book will reach the world—and you'll earn what you deserve while doing it!

So, who exactly is Pagan Malcolm?

Pagan is a bestselling fantasy and contemporary author, and author coach helping fiction authors tell and sell their stories.

She's been featured in Writer's Digest, The Write Life, Grattan Street Press and The Author Inside You podcast.

She has also spoken across Queensland, Australia at various writer's festivals, schools and libraries, and has made multiple front page news for her bestselling novels.

Armed with two diplomas in professional creative writing and years of experience, it's her goal to bridge the information gap for aspiring authors and help you make your writerly dreams a reality.  


+ How much access do I get to you personally? 

The program comes with a private FB Group community where you can reach out for support regarding the program over the entire 5 weeks, plus you will get 5 x group coaching calls with me.

+ How long do I get to keep the contents of the program? 

For life! Once you pay, you'll have lifetime access to all the resources, trainings, and group call replays (replays will be emailed out at the very end).

+ How is the program delivered? 

The resources and trainings will be emailed ahead of time, but the group coaching calls are delivered live via a Facebook Group. You will be able to access all the call replays outside of Facebook, and you will have a chance to ask questions prior to each call.

You will need a computer or phone to view everything and an internet connection.

+ Do you offer refunds? 

Due to the nature of the course content, I do not offer refunds. Upon committing to a payment plan, any sales or discounts advertised post-purchase will not be eligible. Payment plan cancellation enquiries must be emailed to my team at with full reasoning. 

+ When does the program start? 

The next round of Author CEO Mastery will run start on October 1st, 2020.

+ Can't I just join next time?

I will only be launching this program once a year, and only if I'm not launching another program in it's place! So I can't guaruntee when it will be next available.

+ Aw man, my question isn't listed here! 

No worries—just send an email to my team via and we will be in touch! 

+ How do I join?

Simply browse the payment options listed below and click the button under your selection of choice to proceed to payment and complete your enrolment. 

Author CEO Mastery is currently closed for enrollment

(Round Two begins October 2021)

Sooner or later, you're going to need to step up into the role of CEO, or step down because it's all too much to handle.

Don't wait until the latter gives you no choice—tackle these systems early and embody the basics of business mindset and CEO structure for your thriving author brand.

You are ready for this and capable no matter how new to authorship you are or how far you've come on your own.

If you know you're ready for more, and you're ready to make it happen, this program is waiting with open arms (but only until doors close on September 18th—tick tock!)

I'm Ready

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