What if you could launch a bestselling novel?

Newsflash: A bestselling novel has nothing to do with how good it is...

...and everything to do with how well it sells.


I've been in your shoes before...

I know you're not in this to sell, but rather to write and to have readers enjoy your work.

Not to mention the idea of showing up online scares you... and you have no idea what to post or how to self-promote!

But, this is your debut novel and it's a big deal--so you're putting yourself out there anyway.

You're swapping page likes with other authors, you've got this glowing book review, but no one's buying your book--and that matters, because if no one's buying, then no one's reading.

So what gives?

I'm going to tell you a secret...

The success of your book lies in the book launch

(which means, to succeed, you need to start marketing BEFORE you launch)

Before I was a bestselling author, I was working a 9 - 5 just like you.

...and studying two diplomas at once.

...and googling #allthethings on book publishing and marketing I could get my eyeballs on.

The results? Not good, that's for sure.

I was burnt out, hustling non-stop, juggling my daily responsibilities, investing the big bucks into my editor and cover designer, and believed I could figure the rest out on my own.

But trying to publish and launch with zero marketing experience?

It was like being taught Latin because no freaking clue what I was doing (and no idea I was about to muck up my book launch big time).

As a result, when my release day finally rolled around 6 months later--despite all my hard work… 

Nothing happened.  

I didn't make any sales.  

I didn't have any readers.  

I didn't land those book tours I'd been visualizing.  

I didn't know how to get myself into bookstores.  

I didn't have the sales record or demand to negotiate such a thing.  

I was completely stuck—with no way to move forward and no clue how to fix it. 

Thankfully, things look a lot different for me today...

 In three short years since my first publishing blunder, I've gone on to:

  • Become a bestselling author
  • Publish 4 books (with more to come)
  • Build a memorable author brand. 
  • Get featured in 20+ publications and media (including Writer's Digest)
  • Present workshops and speak across Queensland, Australia.
  • Was invited to speak internationally at 3 major colleges in New York City.
  • Get my book into bookstores and libraries. 
  • Attract an audience of soulmate readers who not only love my books, but want the next one too.

And the good news is that if I can do it--ME, a small town girl who accomplished all of this from her parent's guest room before she turned 22... then hell yes, you can too!

I recognised early on that there was a reason you don't see well-known authors promoting their books in 200+ Facebook Groups...

I was determined to figure out the secret to successful launches--because I wasn't about to give up my weekends hustling only to make a few cents in book sales.

Wouldn't you rather be spending more time writing your books than marketing them?

I know you want to be compensated for your work--and WELL.

But marketing is hard, and it feels oh-so-overwhelming--not to mention everything you try seems to fall flat.

You're entirely confused because one person is recommending ads, another is recommending email marketing... and honestly, you're just wondering if there's a way to market your books for free. 🤷

It kiiiind of feels like you gotta sell your soul, give up your firstborn child and commit to a daily hustle of manual marketing labour just to get some freaking eyeballs on your book.

...and even then? It's pretty much crickets because STILL, nobody is buying your book! *table flip*

Like seriously, what is the secret? How do all those bestselling authors do it? Also, how many book sales does it take to make it to bestseller status?

Let me just step in right here and ask you:

...what if you had a blueprint that made publishing, launching and marketing your book so ridiculously easy, you could do it in your sleep?

(Like, for real in your sleep!)

Good news! I've got that exact blueprint!

It's called The Storyseller Framework and it's my signature book launching process that I use to launch, publish and market all of my novels.

It's the secret to how I can write and publish books, run a biz fulltime, and still have hours leftover to binge Netflix and meet up with my friends for brunch (or take a nap! I love a good nap).

And yes, I know it might sound too good to be true, but trust me it's not. I've spent years learning from top business coaches how to launch and sell, and it really does get to be this easy.

(P.S. why wouldn't you want book marketing to be easy when there's alwasy more writing to be done?)

Just imagine...

  • Having complete clarity on how to publish, launch and market your book.
  • Being able to hold your book in your hands and show people that you singlehandedly wrote and published it.
  • Feeling confident in your ability to sell--even if you're super introverted.
  • Knowing exactly who your ideal reader is and how to build readership.
  • Feeling like everything on your publishing and launching to-do list is manageable (because it runs on autopilot, yo!)
  • Seeing your book in bookstores and on shelves with your favourite authors.
  • Having an audience of readers who love your books and rave about them.
  • Being able to create amazing and effective book launch and marketing campaigns.
  • Being invited to host your own author events and book signings.
  • Feeling comfortable self-promoting your books--and even enjoying it.

Because as a full-time author of multiple book series...

...who has designed an author lifestyle completely on my own terms by the age of 22...

I'm telling you right here and now it's possible for you as well!

Good news! I've got that exact blueprint!

It's called The Storyseller Framework and it's my signature book launching process that I use to launch, publish and market all of my novels.

It's the secret to how I can write and publish books, run a biz fulltime, and still have hours leftover to binge Netflix and meet up with my friends for brunch (or take a nap! I love a good nap).

And yes, I know it might sound too good to be true, but trust me it's not. I've spent years learning from top business coaches how to launch and sell, and it really does get to be this easy.

(P.S. why wouldn't you want book marketing to be easy when there's alwasy more writing to be done?)

Just imagine...

  • Having complete clarity on how to publish, launch and market your book.
  • Being able to hold your book in your hands and show people that you singlehandedly wrote and published it.
  • Feeling confident in your ability to sell--even if you're super introverted.
  • Knowing exactly who your ideal reader is and how to build readership.
  • Feeling like everything on your publishing and launching to-do list is manageable (because it runs on autopilot, yo!)
  • Seeing your book in bookstores and on shelves with your favourite authors.
  • Having an audience of readers who love your books and rave about them.
  • Being able to create amazing and effective book launch and marketing campaigns.
  • Being invited to host your own author events and book signings.
  • Feeling comfortable self-promoting your books--and even enjoying it.

Because as a full-time author of multiple book series...

...who has designed an author lifestyle completely on my own terms by the age of 22...

I'm telling you right here and now it's possible for you as well!

Storyseller Academy is more than a book launching + marketing course...

  • It's a dash of mindset coaching...
  • Complete with essential publishing, launching and marketing trainings for bestselling author success...
  • And, it's paired with my signature Storyseller Framework to help you build readership, triple your book launch results and launch a bestselling novel--step by step!

Even if you hate self-promotion...

Because I get it--nobody likes to be sold to, and you're terrified of coming across as spammy and annoying.

But I'm going to show you how you can fall in love with selling and do it in a totally non-sleezy way. Even the most introverted authors can get out there and sell their book. Let me show you how!

 

Even if you've already launched...

I mean, obviously if your launches are thriving this ain't for you.

But my guess is they aren't if you're here on this page... in which case, you'll find massive value in this course. Your in the right place to go from "my launch was a hot mess" to "holy crap I just tripled my launch results!"

Even if you don't know how to publish...

This course covers everything from publishing to launching to marketing.

Not only are you going to be introduced to two different launch strategies, but you're going to discover what makes launching and publishing vastly different (so that you can nail them both!)

With three dedicated modules...

(...because less is more)

Module One - Bestseller Mindset

Develop unshakable faith in your ability to self-promote, overcome your fears and doubts around selling, and discover how to price your books correctly.

You'll learn:

1) The difference between scarcity mindset and growth mindset (and how it's affecting your book sales)

2) Pricing and sales mindset for book promotion

3) Why not selling is a disservice (and how to have more fun doing it + drop the sleezy feels around it)

4) The #1 thing sabotaging your book sales and how to shift it

Module One - Bestseller Mindset

Develop unshakable faith in your ability to self-promote, overcome your fears and doubts around selling, and discover how to price your books correctly.

You'll learn:

1) The difference between scarcity mindset and growth mindset (and how it's affecting your book sales)

2) Pricing and sales mindset for book promotion

3) Why not selling is a disservice (and how to have more fun doing it + drop the sleezy feels around it)

4) The #1 thing sabotaging your book sales and how to shift it

Module Two - Launch & Sell

A detailed look at how to actually market, publish and launch your book (plus, what makes each step of the process vastly different).

You'll learn:

1) How to do two different types of book launches (and confirm which one you should choose for your book).

2) How to implement a successful launch following a simple, 12 step strategy that can be applied to type of book and launch timeframe.

3) Sales and marketing tactics to secure pre-orders and sales during your launch leadup, launch week and launch day.

4) My additional 'Character Movement Message' formula that will completely transform the way you write book blurbs and marketing content!

Module Two - Launch & Sell

A detailed look at how to actually market, publish and launch your book (plus, what makes each step of the process vastly different).

You'll learn:

1) How to do two different types of book launches (and confirm which one you should choose for your book).

2) How to implement a successful launch following a simple, 12 step strategy that can be applied to type of book and launch timeframe.

3) Sales and marketing tactics to secure pre-orders and sales during your launch leadup, launch week and launch day.

4) My additional 'Character Movement Message' formula that will completely transform the way you write book blurbs and marketing content!

Module Three - Storyseller Framework

Discover my signature Storyseller Framework--a four step process to seamlessly launch your books + grow your author brand with total ease.

You'll learn:

1) How to solidify your income streams and bring in more income through your author brand.

2) How to get more people reading your books, create bigger impact with your brand, and become a well-known author.

3) How to engage and grow your readership, gain more publicity and credibility around your books and brand.

4) How to trade hustle for balance and develop a number of processes and alternative income streams for support and sustainability.

Module Three - Storyseller Framework

Discover my signature Storyseller Framework--a four step process to seamlessly launch your books + grow your author brand with total ease.

You'll learn:

1) How to solidify your income streams and bring in more income through your author brand.

2) How to get more people reading your books, create bigger impact with your brand, and become a well-known author.

3) How to engage and grow your readership, gain more publicity and credibility around your books and brand.

4) How to trade hustle for balance and develop a number of processes and alternative income streams for support and sustainability.

What authors are saying...

"Working with you upleveled my writing and publishing lifestyle x 1000! I would not have published Ember in July without your guidance. It would likely still not be out!"

- Rebecca K. Sampson, #1 Bestselling Author of Ember Dragon Daughter


"Highly recommend Pagan for anyone who is considering getting some expert knowledge behind them."

- R. S. Williams, Award Winning Book Blogger and Fantasy Author


"When I released my first book, I didn't have any help with my copy or marketing. With Pagan's help, I released my second book with more than triple the success of my first!"

- Allison Rose, #1 Bestselling Author of Tales Of An Outcast Faerie

Here's EXACTLY what you get...

3 x Core Modules

3 hours of training content designed to guide you through the storyselling process rather than overwhelm you. Access it through a private membership area.

The Storyseller Framework Workbook

This physical, shipped-to-your-door workbook is designed to help you implement each layer of the Storyseller Framework.

The 12 Step Book Launch Checklist

Know what to do at each stage of your book launch with this quick-reference checklist.

Book Marketing Templates

Adapt marketing materials from all my own sales emails, book marketing graphics and sales pages.

A Pre-Formatted Book Publishing Template

So that you can input your manuscript into a formatted and print-ready book file.

3 x Storyseller Coaching Sessions (pay in full only)

For those who pay in full, you'll receive 3 x private coaching sessions with me over 3 months where we'll get clear on your book launch goals, author brand vision, and launch strategy steps to create ultimate success for your book launch!

BONUS! 21 x Days Of Book Marketing Prompts

Daily mindset and action prompts designed to kickstart your book marketing in an actionable, bite-sized way and help you work through mindset blocks limiting your ability to self-promote.

BONUS TRAININGS & RESOURCES!

Book Launch Social Media Trello Board ($49 Value)

Done for you social media content prompts leading up to your launch day, designed to warm up your reader to buy.

Self-Publishing Masterclass
($49 Value)

A walkthrough tutorial on how to publish via Amazon KDP, Kobo, Ingram Spark and Draft2Digital

Author Brand Mastery Masterclass ($111 Value)

Learn the essentials of author branding so that you stand out in your chosen genre and attract ideal readership.

Copywriting Masterclass ($49 Value)

Discover the many ways copywriting can increase sales via ad copy, email opt-ins, blogs and emails and so much more!

Get Your Book Into Libraries Masterclass ($49 Value)

Did you know there's a proper way to get your book into libraries AND get paid doing it? (Hint: it's not by donating the book.)

Create Your First Writing Workshop Masterclass ($49 Value)

Author appearances and school writing workshops are one the main ways I make my salary as an author. Discover how you can too!

Facebook Ads Training ($79 Value)

Facebook Ads simplified! I've broken down four simple Facebook Ad strategies that all authors should use.

Book Publicity Mini Training
($29 Value)

I've been featured in 20+ media and publications, including Writer's Digest. Discover how you can too.

Trainings valued at $900

Resources valued at $871

Coaching valued at $750

Prompts valued at $200

TOTAL VALUE = $2,721

But your investment is just $697 (save over $1k)

Pay In Full

Lifetime access to:

3 x core training modules

5 x high value resources

7 x bonus trainings

BONUS! 21 x days of prompts

3 x private coaching calls

Payment Plan

Lifetime access to:

3 x core training modules

5 x high value resources

7 x bonus trainings

BONUS! 21 x days of prompts

PAY IN FULL:
$697

Pay In Full

Lifetime access to:

3 x core training modules

5 x high value resources

7 x bonus trainings

BONUS! 21 x days of prompts

3 x private coaching calls

Payment Plan

Lifetime access to:

3 x core training modules

5 x high value resources

7 x bonus trainings

BONUS! 21 x days of prompts

So, who exactly is Pagan Malcolm?

Pagan is a bestselling fantasy and contemporary author, and author coach helping fiction authors tell and sell their stories.

She's been featured in Writer's Digest, The Write Life, Grattan Street Press and The Author Inside You podcast.

She has also spoken across Queensland, Australia at various writer's festivals, schools and libraries, and has made multiple front page news for her bestselling novels.

Armed with two diplomas in professional creative writing and years of experience, it's her goal to bridge the information gap for aspiring authors and help you make your writerly dreams a reality.  

More client love!

Here's what you can expect from Storyseller Academy...

Can you really afford not to invest in your own learning?

I literally lost money I was trying to save by not investing in help when I first published.

  • Like when I didn't register my ISBN correctly and couldn't get my book into libraries--meaning my book couldn't be purchased by any libraries and I had to spend time + money relaunching.  
  • Like when I had to start building readership from scratch after my first launch (when the launch process itself is the easiest way to promote a book and gain readership).  
  • Like when I wasted $500 on book advertisements that weren't converting because I insisted on trial and error and not hiring expert help.  
  • Like when I bought my tax stuff to my accountant and she took one look at how I was selling my books and said, "you know you're losing money, right?"
  • Like when I didn't make a single sale in the first 2 years my book was published because I legitimately didn't know how to market it properly.  

If you're still on the fence about Storyseller Academy, let me ask you this:

Do you still intend to launch your book?

Will you invest your time and money into it?

Then are you really willing to risk making the same mistakes I did by not investing in Storyseller Academy?

I can tell you with 100% certainty that the mistakes I made in the past have cost me more than the single investment of this course.

FAQ:

+ How much access do I get to you personally? 

If you choose to pay in full, you get 3 x private coaching sessions with me where I will personally look over your author brand and launch strategy to help you improve. If you're looking for a way to work with me more exclusively, check out Everything Authorship.

+ How long do I get to keep the contents of this course? 

For life! Once you pay, it's here to stay and can be forever accessed at any time. 

+ How is the course delivered? 

The modules are pre-recorded and you will get access to a member's area where all of the content is kept. You will need a computer or phone to view them and an internet connection.

+ Do you offer refunds? 

Due to the nature of the course content, I do not offer refunds. Upon committing to a payment plan, any sales or discounts advertised post-purchase will not be eligible. Payment plan cancellation enquiries must be emailed to my team at pagan@paperbackkingdom.com with full reasoning. 

+ When does the course start? 

The course is self-paced, so you can start as soon as you enroll!

+ How long is the course?

The total course content averages 8 hours watch time (core content plus bonus content). However, because it's self-paced, you can go at your own pace and maintain lifetime access to the material.

If you'd like to start straight away, I would recommend setting aside an hour a week to consume the content, and an additional hour a week for implementation of your learnings. Feel free to stretch this over the duration of your week, or carve out a weekend timeslot for it.

+ Aw man, my question isn't listed here! 

No worries—just send an email to my team via pagan@paperbackkingdom.com and we will be in touch! 

+ How do I join?

Simply browse the payment options listed below and click the button under your selection of choice to proceed to payment and complete your enrolment. 

Pay In Full

Lifetime access to:

3 x core training modules

5 x high value resources

7 x bonus trainings

BONUS! 21 x days of prompts

3 x private coaching calls

Payment Plan

Lifetime access to:

3 x core training modules

5 x high value resources

7 x bonus trainings

BONUS! 21 x days of prompts

Pay In Full

Lifetime access to:

3 x core training modules

5 x high value resources

7 x bonus trainings

BONUS! 21 x days of prompts

3 x private coaching calls

Payment Plan

Lifetime access to:

3 x core training modules

5 x high value resources

7 x bonus trainings

BONUS! 21 x days of prompts

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